Yahoo Sports

Yahoo Tourney Pick’em

Created a new campaign for Yahoo’s March Madness Bracket Game, Tourney Pick’em. We challenged our audience to create more brackets for more chances to win by connecting each brack made as a potential alternate universe within the Bracketverse. This invites people to not just make one bracket with the teams you think will win, but you can create multiple brackets and choose based on jersey colors or mascots or whatever reason you want.

Yahoo Fantasy Baseball

Fantasy baseball is the original fantasy game built for america’s pastime. We created a campaign that spoke to the hard core baseball fan who waits all winter long for the boys of summer. And highlighted the quiet moments that make the game feel magical. Bringing Field of Dreams vibes and language only true baseball fans can understand, this campaign increased new leagues and player participation across the board.

Yahoo Finance

Created digital and CRM campaigns for Yahoo Finance including trigger campaigns that launched when the market volatility index VIX reached a certain level, the launch of the new Yahoo Finance Homepage and engagement campaigns for Yahoo Finance users and Yahoo Finance Plus.

Yahoo Finance Invest

Marketing materials for the 1 day investor conference feating speakers and presentations from top CEOs, entrepreneurs and finance thought-leaders.