As part of the Yahoo Sports and Yahoo Finance brand creative team, I led and executed campaigns to drive people to their products. Successful campaigns including the first ever NIL deal for a college basketball tournament bracket game, Yahoo Fantasy Football, Yahoo Finance website relaunch, and more.
Created scripts to continue the long-standing saga of Pat and his obsession with Toyota cars.
One of my favorite breweries asked us to create a digital experience for their tap room customers that utilized a feature of the Untapped, social beer app, that allowed people to scan a coasters with a NFC chip to launch the experience. We created two digital games that helped people decide what their next beer should be and encouraged lively and wild conversations.
Google is great at releasing new products and services for customers, but training sales people and customers on how to use these new innovations is a challenge. We created animated videos that made learning about new Google products fun and informational for some of their most successful products, the Google Assistant, Smart Displays Chromebooks, Android TV and third party products that use the Google Assistant.
My favorite regional radio spots and “cool” outdoor, digital and print ads I wrote for the world’s most popular fast food restaurant. Say what you want, but one dollar for a hot and crispy sandwich is a hell of a deal. And yes, I would like fries with that.
Digital, social and outdoor campaigns for Pocky USA. The chocolate covered biscuit stick is huge in Japan, and our task was to grow the Pocky audience in the U.S. while communicating the brand's story of Share Happiness.
Concepted and created the TV, social, digital campaign and new tagline for Peter Piper Pizza. The campaign shows families that no matter what else is going on in their life, they can rely on Peter Piper Pizza for a good time out as a family. Peter Piper Pizza, Pizza Made Fresh, Families Made Happy.
A digital campaign to show that Exxon Mobil makes quality moments possible with the energy they provide from quality fuels.
Relaunched and rebranded one of the most iconic weight loss brands for a new generation. Helped create TV, Website, Print and Digital to position SlimFast as the weight loss solution that's your thing.
Print, Website, In-store and Brochure campaign for the revolutionary Miele Dishwasher and Range lines.
Burgess is a revolutionary software that changes how health plan networks reimburse claims. This campaign allows Burgess to stand out as being in a category of one and the software for companies that want to "Take the Lead".
Rebranded First Solar as America’ Solar Company with a campaign called “Make the Most of the Day”. The campaign placed First Solar as a leader in innovative energy solutions that are made in America.
Created a brand campaign that conveyed that the children of Arizona are the responsibility of all Arizonans. Through a direct call to action, we showed when you foster a child you do more than bring a child into your home, you foster a future.
